NEW DELHI: Micromax on Monday announced Canvas 4, a smartphone that would replace Canvas HD as the company's flagship Android phone.
In
terms of specifications, Canvas 4 is not much different than its
predecessor. It is powered by MT6589, the quad-core processor made by
MediaTek that also powers Canvas HD. Justits predecessor, Canvas 4 also
has a 5-inch screen with 720p resolution.
The
device has 16GB internal storage and 1GB RAM; the storage is expandable
with microSD card. It is powered by Android 4.2 (Jelly Bean) and has
battery capacity of 2,000mAh. The phone has been priced at Rs 17,999.
While
hardware specifications are similar, Canvas 4 is different compared
earlier Micromax phones in terms of design and software features.
The
shell of the device has been made using plastic and an aluminum frame.
It also has a few unique features'blow to unlock' the phone. The phone
packs smart gestures that allow a user to answer a call by just picking
the phone up, put it in silent mode by turning it upside down and dial a
number with help of proximity sensor.
It also features several unique video playback features, including one similar to 'smart pause' found in Samsung phones.
The phone has a 13MP primary camera and a 5MP front camera.
Commenting
on the launch, Rahul Sharma, co-founder, Micromax said, "With the
launch of Canvas 4, we are yet again raising the bar for affordable
innovation. Canvas 4 combines great functionality and style,
complemented by an entire eco-system of applications that directly
address the needs of our evolving consumers."
Talking
about the recent growth of company, Deepak Mehrotra, CEO, Micromax
said, "We are very excited with the consistent growth of the brand in
India. The numbers have been promising with 17.1% smartphone market
share in Q1 of 2013 positioning us a clear number two in the category,
and we have already moved to 24.3% in April 2013 as per CyberMedia
Research."
Micromax revealed that 11,500 units of Canvas 4 have been pre-booked in less than a week.
